Steer the Way towards a Digital future

Tips to increase traffic to your website!In this digital landscape, a website provides entrepreneurs with a dais for a presence and allows them to get in touch with millions of potential customers, who are indefinitely online these days. Creating a website for your business is a half battle won, the rest half will be conquered when you successfully use some of the oldest yet, not so well-known tricks of the digital world to increase the traffic.

Tip 1: The Mad Ad World

Social media paid search and display advertising is excellent channels of advertising to boost website traffic. If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies.

Tip 2: Go social

The next important aspect here is to drive organic traffic to your site using social media, especially the channels where your target audience spends the most time. Along with Facebook, Twitter, Instagram, and LinkedIn, there are also other unexplored entrants in the social media zone.

Tip 3: E-mail or fade away

The very first step after launching your venture is to create your own email address for all the business communications. Next, make the maximum use of this email id by reaching all your prospects through regular ad promotions, emailers, e-invites, teaser ads, branding promotions and so on.

Tip 4: The magic of SEO

SEO is a must-have for growing businesses. It is very important to remain on top of search pages in order to gain the attention of the prospective audience. This is possible by creating appropriate keywords, valuable content and captivating Meta descriptions.

Tip 5: Knock Knock…whose there…a guest blogger!

Guest blogging is one sure shot strategy to win audience attention while they surf your website. It generates an easy following if it is done by people who are quite pursuited in similar fields. Either through podcasts, Instagram takeovers and YouTube guest appearances, is all highly effective in 2018 and beyond.

Tip 6: The tale of the long tail

Short keywords are searched more frequently but it’s better to target long tail keywords as this will fetch you more search and consequently more traffic on your webpage. We understand that marketing is no longer about the something that you make, but it’s about the stories that you tell!

Tip 7: Take a hint with those numbers!

This is quite a policy of quantity prevailing over consistency and quality when it comes to Google. Posting more frequently sends an important signal to the search engine that you’re more active, thus, inspiring the bots to crawl your site more often. An added advantage is the content.

Tip 8: Through and through, only to reach you!

Internal linking from one blog post to older posts or from certain pages to other pages are useful because they help your readers navigate your website, help improve the search rank of the pages you link to, and help define the architecture and hierarchy of your website.

Tip 9: Navigating your way to effectiveness

Implementing Google tracking pixels to determine the effectiveness of your ads as well as using tracked links for your marketing campaigns and regularly checking your website analytics is the best for your business.

Identify which strategies and types of content work, which ones need improvement, and which ones you should not waste your time on; we know that trying to increase website traffic is a marathon and not a sprint. But we say that mixing it up right would show you improvements in that website traffic.

Posted on August 3, 2018 in Uncategorized

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